Ensuring data privacy is essential for several reasons. Firstly, it protects individuals' confidentiality and prevents unauthorized access to their personal information. Secondly, it fosters trust between the public and health organizations, encouraging more people to participate in public health initiatives. Lastly, it is a legal requirement in many jurisdictions under laws like the Health Insurance Portability and Accountability Act (HIPAA) in the United States and the General Data Protection Regulation (GDPR) in the European Union.